So far I'm very excited about this book. First of all I love the design of the book, the size, shape, texture, layout and colors are all very appealing. So far the book does a very good job at hitting the nail on the head with topics of concern or questions that I often wonder about. The introduction talks about what the book is not going to tell you. It's not going to teach you about techniques or software. It's not going to tell you about the best typefaces are or what graphic styles are most successful. Instead the book is an answer to the questions that may have gone unanswered, or that graphic designers have a difficult time finding the answer to. Questions like: "How do you respond to crap briefs?; How do you find interesting work?; How do you stop clients demanding unreasonable changes to your work?; How do you do good work and make money?" These are all questions that the author Adrian Shaughnessy encounters as a frequent visitor to design schools.
Chapter 1 talks about attributes a designer should possess. First he talks about the how important it is to have a strong understanding of the culture or field that you are designing for.
