Stefan Sagmeister has a lot of good points in this article. One being that there is a bunch of big name high production "fluff" being designed. Anything that is lacking in meaning, or that doesn't resonate within us. Sagmeister says that the reason for this is that as designers we really don't believe in much. "We are not much into politics or religion and don't have much of a stand on any important issues. I guess when our conscience is so wishy-washy, so is our design." This made me think a lot about how important it is to develop your own personal style, and to believe in your work and also love doing it. Sagmeister says that you should be designing because you love producing good design. If producing good design is what you're passionate about money will follow. Alternatively if you set out to make good design for money instead of love you are destined to fail.
So it seems to me that most successful designs create an emotional experience, or as Sagmeister says touches our hearts.
www.sagmeister.com/
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