I found this to be a very interesting concept, where the audience is in control and makes decisions about the design concept and form. This seems a bit questionable but with the right circumstance and guidance it could come together to create a very successful solution.
An overview of the problem in Africa is that strong awareness of AIDS prevention through visual communication is weak. Africa is also lacking experienced designers and agencies to develop strong campaigns and the U.S. is lacking understanding of African culture create successful campaigns. The solution is to join with the Kenyan people and work together to solve a design problem.
A virtual design studio was setup between Audrey Bennett’s team and a design workshop in Kenya. They would communicate through interactive technologies such as Elluminate, LearnLInc and Yahoo groups. Bennett developed a three phase practical approach to graphic design. This was used to guide the design process from start to finish. Starting from concept development, to thumbnail sketches, revisions and final printing.
The posters produced by the Kenyan people were far more successful at communicating an accepted message to their target audience.
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